Talent, like music, transcends boundaries and the #LomoMusicLives is the perfect synergy of the two that gives opportunity to budding musicians across the globe. Speaking about the campaign, Paul Yang, Co-founder & Chief Executive, Lomotif said, “At Lomotif, we are on the constant lookout to serve audiences with offerings that unite the global community together on our platform.

The stellar artists and performers who make the cut will get a chance to be featured on Lomotif worldwide and take their new-found fandom to the next level. Music creators will have to perform their original song and upload the video on Lomotif. While celebrating global artists, Lomotif keeps up with its commitment to support the new wave of rising talent and budding musicians by providing them a platform to perform and get discovered by a global audience with #LomoMusicLives, so music lives on.

Music performed by any artist, big or small is an expression in its truest sense. Marking a first, this event will see viewers experience the festival in a vertical-format in the many countries where Lomotif is present. Streaming exclusively on Lomotif, the event features a power-packed line-up of non-stop performances by global icons Pitbull, John Mayer, Wiz Khalifa, and Zac Brown Band amongst many others. Celebrating the spirit of music, Lomotif, the leading video-sharing social networking platform is streaming LiveXLive’s Annual Global Music Festival – Music Lives 2021 featuring a massive lineup of nonstop live performances! The three-day multi-artist virtual festival will be held from 26 - 28 March 2021 starting at 6:00 PM ET / 3:30 AM IST (March 27). Music is a spoken language that needs to be felt, not understood, for it has the innate ability to unite all living beings and bring a sense of happiness among listeners. MUMBAI: It’s an established fact that music transcends all boundaries.

Livexlive music lives